A New Era in Harm Minimisation: DNS Specialist Services and COMS Partner to Deliver Facial Recognition Technology
The gambling and entertainment industry continues to evolve, and with it comes a pressing responsibility: to prioritise harm minimisation and safeguard vulnerable patrons. At DNS Specialist Services (DNS SS), we have long recognised the importance of equipping venues and staff with the tools they need to meet this challenge. Today, we are proud to announce a new partnership with COMS, a trusted leader in operational solutions for the sector, to bring advanced Facial Recognition Technology (FRT) to the market. Why Facial Recognition Technology Matters Facial Recognition Technology has emerged as a critical tool in the global effort to support safer gambling environments. With the ability to identify excluded or at-risk individuals swiftly and discreetly, FRT provides staff with confidence and actionable insights to better manage harm minimisation responsibilities. This is not about surveillance, it is about protection, responsibility, and care. DNS SS and COMS: A Powerful Partnership DNS SS, under the leadership of Managing Director Danny Nixon-Smith who also serves on the Safer Gambling Advisory Committee and represents the industry across multiple jurisdictions brings deep expertise in harm minimisation, regulation, and industry standards. COMS complements this with its reputation for delivering robust, scalable, and user-friendly operational systems. Together, we are delivering solutions that don’t just meet compliance requirements but set new benchmarks for effectiveness and practicality in frontline operations. Supporting Staff in a Changing Landscape The gambling sector is experiencing rapid change, from heightened regulatory scrutiny to growing societal expectations. Staff are at the heart of this change, and they need the right tools to succeed. By integrating DNS SS’s industry insight with COMS’s technology platform, we are empowering venues with advanced, reliable, and ethical tools to meet their harm minimisation obligations head-on. Looking Ahead As this partnership evolves, our shared goal is simple: to continue innovating and supporting venues, staff, and communities in building safer gambling environments. Facial Recognition Technology represents the next step in this journey a step we are proud to take alongside COMS.