Facing the Future: Navigating the Complexities of Facial Recognition Technology in Hospitality Venues
The recent Bunnings facial recognition controversy highlighted a critical gap in many organisations’ understanding and management of this powerful technology, particularly as many hospitality venues roll out the technology.
While facial recognition offers potential benefits for harm minimisation, its use raises significant ethical, legal, and reputational risks for venues. Failing to address these concerns can lead to hefty fines, damaged brand reputation, and eroded public trust.